Case Studies
Real problems, constraints, solutions, and measurable outcomes
Each case study represents a real business challenge, the constraints I worked within, the solution I built, and the measurable impact it delivered.
Featured Case Studies
Real-world constraints, practical engineering, measurable outcomes.
Enterprise Core Web Vitals Optimization
VIP-compliant block + loading strategy. LCP: 5.5s → 3.2s, Lighthouse 70 → 83.
UTM Persistence & Attribution Plugin
WordPress plugin storing UTMs across sessions. First-touch + last-touch attribution.
Custom GTM Event Button Block
Gutenberg block emitting structured GTM events. Marketer-friendly configuration.
Secure File Sharing Portal on AWS
Full-stack AWS app (Amplify, Cognito, S3, RDS, Lambda). Role-based access, audit logging.
Backend Workflow Automations & Data Pipelines
PHP/SQL cron scripts integrating Mailchimp, Birdeye, Five9, CRMs. Custom error handling.
Modular Zapier Architecture
Refactored 70+ step Zaps into modular SubZap systems. 22 structured steps, easier to extend.
Personal Projects
Products, apps, and tools designed for my own use.
Workout Tracker App
Progressive overload logic and workout planning system. Built for personal use to track training progress and optimize workout routines.
Spanish Exam Prep App
Study tool designed for exam preparation with practice questions, vocabulary drills, and progress tracking.
Personal Website Build
Portfolio and technical showcase site built with React, Tailwind, and Next.js. Demonstrates modern web development practices and systems thinking.