Resume
Solutions Architect combining engineering depth with business leadership
Solutions architect with 10+ years of experience spanning marketing leadership, full-stack development, and consulting. Combines director-level strategy with hands-on systems design to architect web platforms, cloud infrastructure, integrations, and data pipelines that align technology with real business outcomes.
2023 — Present
Independent consulting practice focused on solutions architecture, cloud infrastructure, and AI-enabled automation for enterprise and growth-stage clients.
Highlights:
Partner with C-suite, VPs, and founders to translate business requirements into scalable systems, owning solution architecture from discovery through production deployment.
Architected a secure serverless AWS document portal with role-based access and immutable audit logging, replacing manual email-based workflows for handling sensitive files.
Architected an air-gapped AI meeting intelligence system using local Whisper inference to transcribe recordings and extract action items, deadlines, and calendar events without sending sensitive data to external services.
Engineered performance-optimized WordPress infrastructure for an enterprise client, including session-persistent UTM attribution and custom container architecture improving Lighthouse (70 → 83) and load time (5.5s → 3.2s).
2021 — Present
Consulting role focused on ecommerce infrastructure, internal B2B platforms, and marketing automation architecture.
Highlights:
Architected a multi-tenant CDP layer supporting lifecycle automation and segmentation for a flagship product line, enabling retention campaigns and repeat purchase behavior.
Built a custom CRM-style interface to manage the B2B sales workflow from form submission through contact and conversion, improving lead prioritization and filtering out-of-scope inquiries.
Engineered WooCommerce storefront infrastructure improvements, optimizing performance and UX while implementing data and event integrations with email platforms and analytics systems.
Developed an internal WooCommerce data dashboard surfacing order, inventory, and revenue metrics for operational decision-making.
2021 — 2023
Full-stack integration engineering role focused on automation infrastructure, internal platforms, and API integrations supporting marketing, sales, and operations across an enterprise home services organization.
Highlights:
Built a custom integration layer connecting call center, CRM, MarTech, and internal systems, including a shared logging and error-handling framework used across all automation scripts.
Migrated server infrastructure across four VPS partitions with zero downtime, modernizing legacy PHP scripts and removing deprecated patterns and security risks.
Implemented server-side tagging improving attribution reliability and first-party signal capture.
Led the full website migration from Joomla to WordPress while preserving all custom functionality.
2019 — 2021
Promoted to lead the entire marketing department, including IT — owning both the strategy and the technology stack during a period of rapid expansion from 1 market to 4.
Highlights:
Directed cross-functional teams across marketing, sales, and operations, collaborating with external agencies on strategy and execution.
Designed a scalable marketing framework supporting multi-market expansion and adapting to pandemic-era operational constraints.
Architected the data infrastructure and reporting dashboards that gave leadership visibility into performance across markets.
Developed internal tooling across call center operations, lead management, and marketing automation, later hiring and training a developer to extend the systems.
2019
Recruited to modernize legacy web infrastructure and re-engineer the conversion pipeline, leveraging emerging technologies to architect omni-channel automations across the customer journey.
Highlights:
Built the organization's first centralized data warehouse aggregating marketing and operational data to support cross-channel attribution and ROI modeling.
Implemented a customer engagement platform orchestrating lead capture and lifecycle automation through multi-touch workflows across email, SMS, and direct mail, improving speed-to-lead and engagement consistency.
Re-architected the website around Core Web Vitals and conversion performance through structured A/B testing and UX analysis, increasing lead velocity while improving both organic and paid market penetration.
2009 — 2019
10 years of client-facing freelance work spanning full-stack web development, brand strategy, and digital infrastructure for small and mid-sized businesses.
Highlights:
Worked directly with business owners to translate goals into technical and creative solutions, delivering websites, ecommerce platforms, brand systems, and marketing campaigns.
Led requirements gathering, project scoping, and client communication across the full delivery lifecycle.
Built foundational expertise in frontend and backend development, UX design, and systems thinking that informs current architecture work.
Early Career Experience
Marketing / Design — Red Light Management (2016 — 2018)
Marketing & IT Consultant — Localtopia (2014 — 2015)
Co-Founder / Creative Director — CUBE Karaoke LLC (2013 — 2014)
Co-Founder / CEO — in2itiv media LLC (2012 — 2013)
Stakeholder Orchestration: Translates business objectives into technical requirements; communicates ROI and risk mitigation to C-suite and engineering teams alike.
Organizational Adaptability: Scalable experience across high-growth startups and 3,000+ person enterprise environments.
Autonomous Ownership: Leads the full architectural lifecycle—discovery, POC, and deployment—with zero oversight required.
Strategic Scoping: Expert in technical discovery and SOW definition, balancing business velocity with technical feasibility.
Systems Thinking: Aligns architectural decisions with long-term business outcomes to ensure technology serves as a revenue multiplier.
Cross-Functional Leadership: Builds consensus across engineering, product, and marketing to drive complex, multi-departmental initiatives.
AI-Forward Practice: Utilizes AI/LLM tooling to accelerate documentation, system iteration, and architectural analysis.
Cloud & Infrastructure
Platforms & Tools
Languages
Frameworks
Expertise Areas
Solution architecture & pre-sales scoping
API design & integration architecture
Data pipeline & ETL engineering
Cloud systems (AWS/GCP)
Marketing technology & attribution systems
Workflow automation
Requirements analysis & stakeholder alignment
Full-stack engineering
Core Web Vitals performance optimization
Privacy-compliant analytics (GDPR/CCPA)
Cloud Certifications
Validated via HackerRank
These projects represent the full arc — discovery, architecture, build, and measurable impact.
View all case studiesReferences
“He's one of the rare professionals who can bridge the gap between deep technical capability and real business understanding. He never just built a solution, he understood the business case behind it. His integration work created a lasting impact across multiple systems and departments, with an incredible ability to simplify complexity and design solutions that actually solved the root problem instead of just addressing the symptoms.”
John Kosmides
Vice President of Marketing
Perfect Power Wash & Universal Windows Direct — Direct Manager
“Karol is a wildly multi-talented man with an absurd amount of expertise in numerous fields. He's an incredible mentor and played a critical role on my path to software development, but his skillset allows him to operate as an expert in nearly every aspect of a business. Whether you need someone to lead or support you in any role, Karol is your man.”
Julian Quesada
Software Engineer
Direct Report
“I've worked with Karol on a wide variety of API and integration projects spanning sales, marketing, and operations. He is highly technical, incredibly quick to learn new workflows, and remarkably dynamic when it comes to evolving project requirements. His responsiveness and ability to handle feedback make him a pleasure to collaborate with. I highly recommend Karol for any role that requires technical expertise paired with a strong business mindset.”
Christopher Jarvis
VP of Enterprise Digital Marketing
Universal Windows Direct & Great Day Improvements — Direct Manager
“I had the pleasure of working with Karol at Universal Windows Direct and appreciated the expertise and professionalism he brought to our team. He played a key role in ensuring our lead generation systems worked seamlessly, helping implement and manage integrations using tools like Zapier to ensure leads flowed accurately from our platforms into the CRM. He also maintained strong quality control over our data pipelines, regularly validating that information was transferring correctly and that our systems remained reliable. I really valued Karol's collaboration and willingness to explain things in a way that was easy for someone who isn't as tech-savvy to understand. His positive attitude and pleasant demeanor made him easy to work with and an awesome partner.”
Anne-Marie Colant
Director of Social Media
Universal Windows Direct & Great Day Improvements — Cross-functional Collaborator
Open to solutions architect roles and select consulting engagements.
If you're hiring or exploring an architecture engagement—discovery, scoping, or system design—feel free to reach out.