Web Systems Engineer • WordPress & MarTech • Internal Tools & Automation
I build the systems that make marketing, product, and engineering actually work together.
I fix cross-functional problems — attribution gaps, slow WordPress stacks, scattered data, manual workflows — and turn them into fast, measurable, maintainable systems.
What I Do
Build
Custom engineering that solves real business problems.
WordPress plugins, blocks, VIP-compliant code
Internal tools, React apps, AWS architecture
PHP/SQL automation, cron jobs
WooCommerce optimization
Optimize
MarTech, attribution, analytics, and performance systems.
UTM persistence & attribution
GTM event/dataLayer architecture
Core Web Vitals
Funnel + lead workflow design
Analytics dashboards
Connect
Integration and orchestration across the stack.
CRM integrations (Mailchimp, Five9, Birdeye…)
Modular Zapier architectures
API + data pipelines
Error-handling frameworks
Who I Work Best With
Teams stuck between marketing and engineering who need someone who understands both.
Marketing teams that want dev velocity
Product teams that need clean architecture
WordPress orgs needing engineering maturity
Companies with scattered data or broken workflows
How I Work
I like real, messy problems — slow funnels, fragile systems, tech debt.
My approach:
Map the constraints
Sketch the system
Ship something small and measurable
Iterate quickly
Principles:
Architecture over buzzwords.
Clarity over complexity.
Outcomes over deliverables.
What I'm Not
Not a copywriter
Not a pixel-perfect designer
Not an "AI vibe coder"
Not junior
Featured Case Studies
Real-world constraints, practical engineering, measurable outcomes.
Enterprise Core Web Vitals Optimization
VIP-compliant block + loading strategy. LCP: 5.5s → 3.2s, Lighthouse 70 → 83.
UTM Persistence & Attribution Plugin
WordPress plugin storing UTMs across sessions. First-touch + last-touch attribution.
Custom GTM Event Button Block
Gutenberg block emitting structured GTM events. Marketer-friendly configuration.
Secure File Sharing Portal on AWS
Full-stack AWS app (Amplify, Cognito, S3, RDS, Lambda). Role-based access, audit logging.
Backend Workflow Automations & Data Pipelines
PHP/SQL cron scripts integrating Mailchimp, Birdeye, Five9, CRMs. Custom error handling.
Modular Zapier Architecture
Refactored 70+ step Zaps into modular SubZap systems. 22 structured steps, easier to extend.
Personal Projects
Products, apps, and tools designed for my own use.
Workout Tracker App
Progressive overload logic and workout planning system. Built for personal use to track training progress and optimize workout routines.
Spanish Exam Prep App
Study tool designed for exam preparation with practice questions, vocabulary drills, and progress tracking.
Personal Website Build
Portfolio and technical showcase site built with React, Tailwind, and Next.js. Demonstrates modern web development practices and systems thinking.
Want to talk about a role or a project?
Let's connect.